COLLATERAL

For both digital and print media, the scope of the featured assets — identities, advertisements, packaging, imagery, etc. — includes traditional, contemporary, and experimental approaches, dictated by the needs/goals of each project. Employing some measure of versatility and eclecticism demands strong comprehension of a project's core parameters, such as discernment of the content, purpose of the work, client perspective, and project constraints (budget, time, audience, etc.), among many other facets.